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Hospital Connection

Hospital Connection introduces brands directly to new parents by donating kits filled with products to parents upon the birth of their child.

Hospital Connection logo webinlineHospital Connection partners with hospitals to provide new parents with a baby kit made up of relevant consumer brands, which they can take home from the hospital upon the birth of their baby. The value of the kit is at least $25, and is donated to the hospital free of charge. New parents can also access Hospital Connection’s online proprietary platform to sign up to receive another free kit when they come home from the hospital. These new parents will receive relevant information and product offers as their children grow.

Market Need

Hospitals, brands and parents all benefit from the Hospital Connection program. By providing baby kits, hospitals can enhance patient relationships. Brands have the opportunity to showcase their products to many potential new customers. Parents receive products they need when they need them the most, as well as access to further offers and products throughout their baby’s ages and stages.


Paul Kalra - Hospital Connection

Paul Kalra

Founder and Director of Business Development

Prior to founding Hospital Connection, Paul worked in brand management, most recently at Procter and Gamble. Paul received a Bachelor degree in Business Administration from the Schulich School of Business at York University.

Gloria Kim - Hospital Connection

Gloria Kim

Director of Engagement

Before joining Hospital Connection, Gloria worked in project management at Canada’s largest moving and logistics company, AMJ Campbell. She is also actively involved with the SickKids Foundation. She received an International Bachelors of Business Administration degree from the Schulich School of Business at York University.