Teams A-Z + Teams by Industry + Ryerson


A social platform that combines the best of today’s social web with utility, safety and performance features for everything motorcycle. (ESR) is a new breed of motorcycle community. The ESR team is made up of passionate motorcyclists with a lust for technology. Since both motorcycles and technology have unlimited power to enrich our lives, it was never a question as to whether it made sense to combine the team’s love of motorcycles with technology. At the heart of ESR is a platform developed from the ground up to provide a community environment where the spread of information, ideas and knowledge is paramount. The spirit of ESR lives in the community, so making connections with other like-minded riders is easy. The more users interact in the community, the more that wealth of information, ideas and knowledge grows and becomes more and more relevant to each user’s interests.

Market Need

EatSleepRIDE provides a community environment for motorcycle enthusiasts to share information, ideas and knowledge.

From the Blog



Marina Mann


Marina Mann is not only the co-founding partner of EatSleepRide but also founding partner of We Are Q Inc., a creative marketing and technology shop that delivers strategic social media, eCommerce and mobile projects for brands. Marina holds a Master’s in Education and Bachelor of Arts and Science degrees from the University of Manitoba.


Alex Crookes


Alex Crookes is an Internet technology entrepreneur and consultant specializing in mobile, social media and commerce. As the founder of Sharp Robot in 2002, Alex was an integral part of the rapid growth of Mobile Entertainment in North America and created the world’s first cross-carrier integrated billing platform for mobile content. Alex holds a Master of Science degree from Cranfield University in the UK and a Bachelor of Engineering from Manchester University.