Select Successes


Currently 500px is one of the hottest and fastest growing photography websites globally. It is a photographic community powered by creative people from around the world that lets users share, rate and discover inspiring photographs. The 500px iPad app is one of the top free photography apps in iTunes, and the company was voted the number one start-up in Toronto in January 2012 by Techvibes, Canada’s leading technology media property. 500px has 16 employees, and graduated from the Zone in December 2011.

Bionik Labs

Bionik Labs is a medical engineering research and development corporation with a focus on prosthetics and rehabilitation devices. Projects under development include a pneumatic full arm prosthetic controlled by an external electroencephalograph (EEG) system, a system for walking rehabilitation as well as a permanent solution for total lung replacement. Bionik Labs is working with major hospitals in the US and Canada on clinical trials surrounding assisted technology for paraplegics. The company has over 20 employees.


Finizi offers an online platform where financial institutions bid for customers’ business in live and fully transparent GIC auctions. Through the online portal, consumers view the highest GIC rates in Canada, make their selection, and complete the purchase electronically without stepping foot into a bank. Finizi was formed to revolutionize the Canadian financial services industry by offering innovative products and services to help make personal finance more streamlined and less overwhelming for consumers. In May 2012 Finizi was acquired by a private financial services company eight months after launching. At that time, the platform had facilitated $70 million in auction volume and completed $5 million worth of GIC transactions.


Flybits is a software company focused on the design and development of Cloud-Based and Context-Aware mobile solutions that are adaptive and scalable. Flybits is expert in the development of platforms that can support both the consumer and enterprise sectors at the same time. Flybits FARE ( Flybits Activity Recognition Engine ) is a proprietary patent protected solution that allows different sectors to build intelligent and adaptive applications without imposing expensive infrastructure and maintenance costs. FARE allows companies to visually plug their business rules and compose a new behaviour for their mobile applications in different situations and locations. Flybits is a Canadian company headquartered in Toronto with presence in the United States and the United Kingdom.


HitSend, makers of SoapBox, builds web applications that empower communities to set and achieve collective goals. SoapBox is a community crowdsourcing tool for gathering, prioritizing, and executing ideas, and it integrates into existing online communities. The SoapBox technology is currently in use by Chapters/Indigo as part of its recently launched Indigo Ideas campaign for improving customer service. Ryerson University is also using Soapbox on its student portal to gather, prioritize and act on student suggestions. HitSend has five staff.


HugeMonster builds casual social games that blend traditional story lines with interactive and viral elements. The company received a prestigious Founder’s Fund investment. Approximately 4,000 players play HugeMonster’s Code of War game daily. They plan to expand game features, launch a new game and make games available over mobile technology in the near future. HugeMonster has 12 staff.

Shape Collage

Shape Collage is an online collage maker that optimally arranges photos into collages in different shapes. The product has been downloaded more than five million times since 2009 and has been translated into 22 different languages. Shape Collage currently has four employees. Shape Collage graduated from the Zone in 2011.


SoJo, short for Social Journal, is an online learning tool that supports youth passionate about social change by providing them with the tools and informational resources necessary to take action and build social ventures. Currently in public beta form, SoJo focuses on the practical “how-to” of idea development and project execution, and on the personal growth of the individual behind the idea. SoJo is a pioneer and leading example of a product that bridges the gap between technology and social enterprise.

Sound Selecta

Sound Selecta is the maker of ArtJam, a mobile platform that blends music, art and technology to bring users new interactive media experiences. ArtJam also produces several smartphone apps. Apple named ArtJam’s Nursery Jam as one of its Top 10 apps for toddlers. ArtJam is currently in licensing agreement negotiations with several large advertising agencies and entertainment organizations. It has five staff.

Phosphorus Media

Phosphorus Media specializes in high impact media delivery systems that engage audiences through the synergy of interactive media and content. The company primarily creates interactive floors, walls and storefronts and is constantly pioneering the use of new technologies. Select clients include Sony, Ikea, Club Med, The Gap, Starbucks, Red Bull, L’Oreal, Adidas and Pampers. Phosphorus Media has five staff.


Tapgage is a mobile app cross-promotional distribution network. Tapgage works with developers around the world to increase app installations and provides an assortment of advertisement monetization methods. With offices in United States, Canada and Asia, Tapgage brings a global ad platform to mobile developers’ fingertips.


Viafoura is a cloud-based plug-and-play commenting platform targeted to premium digital publishers. It maximizes revenue by extending the amount of time users spend on publishers’ sites and intensifies their interaction with both content and other users. Key attributes include enhanced commenting capabilities, gamification, and curation. Viafoura is the first Canadian company to unite six different Angel groups for investment in a single organization. The company is currently partnered with 12 of the world’s largest digital publishers, as well as a highly significant American political commentary site. Viafoura expanded from two employees to 17 in only six months.